News Feed
Ad Age: How Brands in Social Media are like George Costanza and why they should start doing the Opposite
In a famous Seinfeld episode, George Costanza concludes that every instinct he has is wrong and decides to improve his life by simply doing the opposite. This starts with ordering a different sandwic
R. Steiger in Adweek: No to "Ta-Da!" Moments
Writing in the wake of Facebook's recent reversal of its Terms of Service update, Adweek's Mike Shields quoted Reuben on how these kinds of negative reactions in online communities can be avoided.
What is a Social Media Agency?
Reuben explored this question in his most recent AdAge guest blog post...and given the complexity of the issue, it's just a start.