MOU BBQ
Published on Monday, May 12th, 2008 by Verdi
Last Friday we had a BBQ out at Paradise Beach in Tiburon so, of course, I had to bring my camera along (reposted from my videoblog).
Springtime
Published on Wednesday, May 7th, 2008 by ReubenOK, so the seasons here in Northern California are much milder than what I grew up with in New Jersey, but there’s still an optimism and general sense of rebirth that happens every year around this time.
For me, this year is especially poignant — we’re pulling up on our 2nd anniversary as a company and looking forward to the next year. While we began as a company building presences in Second Life, we’re now operating in a wide variety of worlds, building worlds from the ground up for major entertainment companies, creating Alternate Reality Games and asking ourselves, “What do we want to be when we grow up”? Will we continue to focus on connecting the real world and the Internet? Or maybe go more broadly into Social Media? Or maybe all of the above. It’s Springtime after all, and these questions seem normal and healthy.
Second Life has a new CEO — as Mark Kingdon’s start date approaches, we’re curiously watching, wondering and wishing well.
I’m mostly happy to be back home — for the last two months I’ve been traveling at least 2 days every week. It’s so nice to be able to take a deep breath now and spend a couple months (semi) stationary. We’ve got some big announcements coming out in the next few weeks, so that’ll keep things interesting. Aaah Spring.
Any Summer predictions?
You free Thursday?
Published on Wednesday, April 23rd, 2008 by LyraFor over five years I’ve had the extreme pleasure of knowing an evocative, intelligent individual in both RL & SL. The first time I met him in Second Life, he could have filed an abuse report on me. The talented writer of the New World Notes blog (with a bevy of other writing credits under his belt) has written his first book, “The Making of Second Life“.
Please join us for a “mixed reality” party in celebration of Hamlet Au’s (Wagner James Au in meatspace) latest achievement!
Past
Thursday, April 24
5:00-8:00 pm SLT
It’s going to be a “mixed reality event”, meaning that he’s also having a parallel party in a penthouse in New York City! While he’s chatting with us in world, he’ll also be hanging out with friends and wine IRL and posting pictures of the party there on a laptop at the penthouse.
Contact me (Lyra Millionsofus) with any questions! See you tomorrow.
MediaWeek: Steiger on Fox Interactive Reorg
Published on Monday, April 21st, 2008 by MatGiven the ongoing conversations he has across the interactive advertising, social media, entertainment and virtual world spaces, Reuben is fast becoming an oft-cited authority at the messy intersection of these disciplines. MediaWeek’s Mike Shields today quoted Reuben weighing in on the implications of the recent reorg at Fox Interactive for advertisers pushing into social media. MySpace is obviously central to this discussion.
First MoU Contribution to AdAge DigitalNext Blog
Published on Monday, April 21st, 2008 by MatBe sure to check out Reuben’s first contribution to AdAge’s new DigitalNext blog, which AdAge describes as follows: “a collection of news and opinions on the emerging media and technology space and its opportunities and impact on marketers. The group’s esteemed (and opinionated) contributors run agencies, startups, and creative departments and hail from all sorts of disciplines, including design and user interface, social networking and community, mobile, gaming and virtual worlds.”
WWE in Gaia Garners Webby Recognition
Published on Tuesday, April 15th, 2008 by Mat
Already the recipient of an LACP Spotlight award, last fall’s WWE SummerSlam in Gaia campaign has been recognized as an Honoree by the International Academy of Digital Arts and Sciences, best known for putting on the Webby Awards, aka “The Oscars of the Internet.”
As if a regular fez wasn’t cool enough.. meet the InfoFez!
Published on Friday, April 4th, 2008 by LyraBack in October 2007, Electrolux in conjunction with Gronstedt and Millions of Us announced a grant program for Second Life residents to submit ideas for useful devices designed to solve a specific challenge. After several months of hard work from Ann Enigma (SL name) / Hilary Mason (RL name), Electrolux is proud to present the Infofez, a cool fez that you wear, designed to let you experience the cultural and educational information in any build that contains the distribution nodes. Come get your own Infofez on April 7th, 2008 at noon SLT in the Electrolux Innovision Hub. Ann will be there to answer questions and talk about the Infofez which will be set up to display information around the Innovision Hub.
As you travel around the Innovision Hub, information will appear on the bottom left of your screen or your “Near Me” chat box when you approach specific areas. You can also turn it on/off whenever you choose by clicking on the fez to configure it.
During the launch party Electrolux will announce another exciting opportunity for SL residents to get involved in helping shape the future of SL innovations.
Contact: Mat Small
Telephone: 415-332-3054
Email: mat@millionsofus.com
Virtual Worlds News: Industry Coalition Works with Forrester on Virtual Worlds ROI
Published on Friday, April 4th, 2008 by MatVirtual Worlds News picked up today’s announcement that Millions of Us is leading an industry coalition working with Forrester Consulting to help deliver standardized - and more in-depth - metrics for virtual worlds marketing campaigns. They key issue is moving away from simplistic eyeball counts towards a measure of engagement quality.
Read More
Mighty Words of Wisdom
Published on Thursday, March 27th, 2008 by ChrisThis has just gone around our facebook wall at Millions of Us. Powerful prose indeed. Worth sharing with the world.
The Road to WrestleMania XXIV Paved in Habbo “Furni”
Published on Tuesday, March 25th, 2008 by Eliana
The Road to WrestleMania XXIV has been paved, the gauntlet thrown down! Who will rise to the challenge for a chance to party with a real Superstar in Habbo Hotel?
Following on the heels of two successful campaigns promoting Royal Rumble and No Way Out, World Wrestling Entertainment and Millions of Us brings you this third and final campaign promoting WWE’s marquee event WrestleMania XXIV. We are thrilled to tie together all three campaigns as we continue the narrative of the Road to WrestleMania XXIV with our “WWE Habbo Road to WrestleMania XXIV“ contest running March 19th - March 28th, 2008.
In this campaign, WWE will challenge Habbos to battle on behalf of their favorite Superstar in five WrestleMania matches - Triple Threat Match, World Heavyweight Champion Edge vs. Undertaker, Big Show vs. Floyd ‘Money’ Mayweather – The Biggest Battles the Best, The Money in the Bank Ladder Match, and ‘Playboy’ BunnyMania Lumberjack Match. In the “Habboized” version of Road to WrestleMania XXIV, each of these matches is represented as a complex maze race taking place daily for one hour in the virtual world of Habbo Hotel. Each of the Superstars in these matches will call upon Habbos to “battle” for their victory by racing through the “Habbo Road to WrestleMania XXIV” - a virtual labyrinth built out of Habbo “furni” spanning 7 WrestleMania themed Habbo Hotel rooms.
To fully convey the WrestleMania story, the race begins within the No Way Out Elimination Chamber themed room, since the Road to WrestleMania goes through No Way Out! The Elimination Chamber room is just one of the 7 WrestleMania themed rooms. Habbos will also race through 5 other rooms, one for each of the five matches we are representing, and the final room which is the WrestleMania XXIV room. This maze will be complex, changing daily, and requiring the right selection of paths, doorways, and tunnels to find the finish line. Each time a Habbo successfully traverses the maze during the 1 hour window the race is in play, the Habbo is able to earn points for his or her favorite Superstar and bring the Superstar that much closer to winning that day’s respective match. At the end of the 5 days, points will be tallied for each Superstar and the Superstar with the most points (and support) from the Habbo community for each match will be the winner of the respective WWE WrestleMania XXIV match. The winning Superstars for each match will be announced at the end of the 5 days and all Habbos who enter and finish at least one race and have supported the winning Superstar(s) will have the chance to party in Habbo Hotel with a real WWE Superstar! This exclusive and private event reserved only for winning Habbos will be the first of its kind in Habbo history!
Special thanks to our long-standing client WWE and Tom Boland for all his support and rapid client approvals, as well as, Kristin Kanan at Sulake Corp. for her dedication and infectious enthusiasm throughout all 3 campaigns. It’s been a blast!
Habbo Road To WrestleMania XXIV Group Page:
Another sweet banner ad!
Questions -
Eliana Sur
eliana(at)millionsofus(dot)com
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