Millions of Us Launches Project for Warner Brothers Records’ Artist Regina Spektor
It’s official — our first major launch as a company is underway. Here’s the press release .
We will be pulling back the curtains on this in a matter of hours, but here’s a little advance peak of what it looks like. Here’s what I think make’s this so cool:
1. This is the first time a major US. label has done something big in Second Life
2. If you’re like me, you remember when music videos existed. Now they’ve been replaced by reality TV on MTV.
3. Myspace.com has 79 million users who are spending a huge amount of time online sharing and discussing music.
4. This project basically takes a record album and turns it into a socially-enabled music video — it becomes an album you can live in.
5. Once you’re “in” the album, listening to the songs which are only available here before the official release on June 14th, you can invite friends to come hang out with you and listen as well
6. The entire build changes (like theatrical set changes) to match the mood of various songs. You have to hang out a little while to see this, but it’s definitely worth it.
Huge kudos go out to the team to Warner Brothers Records as well as to Aimee Weber and Green Fate for their creative vision and scripting magic.
I will drop a Slurl as soon as we open the build later today or tomorrow.
May 24th, 2006 at 12:19 am
This sounds highly cool, Reuben! Can’t wait to see it. And I wonder if people will also begin to make their own sets and props around videos or song tracks, sort of like Rocky Horror Picture Fans, where they will feel like enacting or depicting songs too, and rezzing out objects, and thinking what they mean to them. Imagine all the tie-ins, you could have not just static t-shirts that go with rock bands, but the chair that is in the song, the house, the road, the flower…you could have vendors of those tie-ins on site.
I think you’ve just captured why the 3-D web stuff will work even with SL’s small (for now) demographics — because you get right inside the song and secondlife it. Before, the song had to get inside you. Multiple that by all kinds of other products you can now get inside of or with — books, clothes, furniture, etc. — and you’ll see the appeal.
The only thing I wish you wouldn’t do is post in General dude. Post in announcements or classifieds like us feebs and choads have to.