Nice Mention of Warner Records Project: “Marketing Strategy of the Future”
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How to get the life you really want
Hundreds of thousands
of people are seeking love, fortune and happiness through their
2D alter egos in Second Life, a new virtual world
David Smith, technology correspondent
Sunday July 9, 2006
The Observer
A loft in New York City. The singer Regina Spektor is performing songs from
her new album. People wander in, sit down and discuss the music. Everything
seems normal. But then so did life for people in The MatrixLike the world inside the hit Hollywood film, the loft is a 3D computer animation -
but in this case it exists only on the internet. The audience is made up of virtual
representations of real people. The real people sit at their computer screens
around the world, living their lives through avatars, the characters that appear
on the screen. Regina Spektor and her music are real people selling themselves
in a virtual world. Her company, Warner Brothers, has decided that releasing her
album to this ‘virtual listening party’ is the marketing strategy of the future.
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