The Economist writes about Second Life
There is a great article in this week’s Economist on Second Life. It contains, among other things, an interesting break down of the Web 2.0 Ad-driven business model vs. Second Life‚Äôs business model. It also mentioned some of the companies coming in to SL to create awerness of their brands or to hold events around their companies. Of course, I‚Äôm thrilled that it mentioned many of our clients, including Toyota, Sun Microsystems and Mark Warner.
