The National Post on Virtual Worlds
This Saturday’s National Post has an article on Virtual Worlds, most specifically Weblo and Second Life. I think the most interesting thing this article brings up is the obvious desire to compete against Second Life. Companies like Weblo are so desperate to get a piece of the puzzle that they are launching and selling space without having even launched a virtual world yet.
But I think what is most telling, and indicative that the metaverse is going mainstream, is that people are willing to speculate on these virtual worlds. They are investing into them on that probability of large returns over time on their investment.
All in all, this is great news for Millions of Us. Competition in the metaverse will ultimately benefit the consumer. How? Eventually companies creating virtual worlds will be forced to compete on price, performance and features.
As a social media company, our medium of expression is a combination of the metaverse and web. Through competition, more features will allow us to expand the amount and availability of the metaphorical brush streaks we can use in expressing our campaigns. This will inevitably allow Millions of Us to create more interesting experiences for our customers and their customers in turn. In theory, everyone wins.