It’s Alive! Scion City Launches

We’re incredibly proud to announce the launch of Scion City tonight.

On Scion City you can not only buy customizable versions of real Scions but you can
also drive them around and (in the future) see the coolest user mods that the
community creates. You’ll also be able to check out a
broad range of cutting edge film, music and art that will be playing
in the city and showing at the drive-in.

Scion City is the product of many months of work by a very special
team of people. First, may I encourage you to pan your cameras around
this sim — you’ll notice some amzing lighting and an attention to
detail and nuance that is uniquely the work of Neil Protagonist. He
crafted the vision of Scion City as a dark and futuristic urban locale
and poured long hours into bringing it to life..

Like all big visions, this wasn’t a solo effort. Francis Chung,
creator of the famed Dominus, was the lead car creator and wrought the
xB as well as the customization system. He also drove a real xB about
as hard as any human ever in the name of research.·

The xA was a different sort of challenge and for
that, we called on the skills of Lucky Millionsofus. Lucky’s hard
work resulted in a fiery little package that’s easy on the eyes and
fun to drive. To get the job done, Lucky torqued prims in ways that
are illegal in most states.

Finally, the tC, the performance car in the Scion stable. Bill
Millionsofus did the honors here, and as you fire yours up, you’ll
hopefully appreciate the energy, devotion and attention to detail that
went into creating it.

What makes these cars cool is the degree to which they’re customizable.
Basic users (like me) can change the body color and rims with a simple HUD.
Intermediate user can create convertibles and weird mashups and
pre-painted panels. And for more advanced users, we’ve made ALL the Photoshop files
available here so you can rip your car apart, modify it, show it, and
sell it!

Finally pricing. Our goal was to make the cars as similarly priced to their Real World equivalents as possible — after much research ad argumentation we decided that L$300 was a good price for the Scion which in real life sell for about $13,800.

Our entertainment at the event came courtesty of Baccara Rhodes who has
coordinated the entire event. We’ll be treated to some really special
tunes courtesy of Komuso Tokugawa *The BOOGIE MAN*
and DJ Nexeus Fatale.

3 Responses to “It’s Alive! Scion City Launches”

  1. 3pointD.com Says:

    Pimp Your Scion in Second Life…

    Scion launch party (from the launch party Flickr set)
    Monday night’s launch party for the Toyota Scion presence in the virtual world of Second Life was apparently quite a well attended event. The cool thing about the build, done by Reuben Steige…

  2. Learning Second Life etiquette the hard way at Bryper.com Says:

    [...] The Scion City launch party, coordinated by Millions of Us, was a clear illustration of my ignorance. At some point during the party, I managed to drag a virtual Nissan car that I had picked up from a vending machine last month into the Toyota space (getting a headache yet?) [...]

  3. Nexeus Fatale » Blog Archive » Moving into Scion City Says:

    [...] There goes the neighborhood! I’m moving into the Scion City Sim (I was quite surprised by the invitation actually!) At this moment, I have NO clue what to do with this space (so much so that I just found the quickest logo I had to throw up there.) I’m sure this will turn into a apex-high studio. spot soon, but in the meantime it lays bare! Scion City was built by Millions of Us for the car company Scion, and it has models of its xA, xB, and tC cars for you to drive around and customize in Second Life. You can visit the new spot at Scion City in Second Life 06.15.2007 09.35.am | You can leave a response, or trackback from your own site. | Tags: Companies and Groups in Virtual Worlds, Second Life, Journal | read article [...]

Leave a Reply