Here is the text coverage of the piece.

I still haven’t seen the televised version (it was on at 6 am I think) but we recorded it and I’ll try to figure out how to post it later. I’m pretty happy that one of my favorite observations about virtual worlds as a vehicle for business made it on the air.
“People who participate in it are showing not who they are, but who they would like to be. When Armani sells me a shirt, they’re not selling me a piece of cloth. They’re selling me the transformative capability of that product. Companies find it very interesting to see what their customers would like to be if they had the power to determine that.” ¬†

This entry was posted on Sunday, February 18th, 2007 at 9:18 pm and is filed under Press Coverage, Reuben's Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.