MINI Comes to Second Life! Hammer & Coop Rock the Grid
This is going to be cool. Working with our friends (and next door Sausalito neighbors) Butler, Shine, Stern & Partners, we’re bringing MINI into Second Life. But we’re doing it with a twist.
For the release of the new 2007 MINI Cooper S, they’ve created a series called Hammer & Coop which is being released as a series of 6 webisodes here. Starting tomorrow at 5 PM SLT, we’re going to kicking off a game around the films, set in Second Life but spilling over onto the web and various other forms of social media.
That’s all I can say right now: the secret’s part of the fun. If you want to attend the initial event and haven’t gotten the invite (it comes in the form of a virtual bucket of suds containing all the necessary clothing and such), just IM Bianca Darling and she’ll hook you up.
February 22nd, 2007 at 8:18 pm
[...] El marketing viral del Mini Cooper Interesante campaña viral de Mini para anunciar su modelo Cooper en EE.UU. Me gusta porque incluye casi todos los ingredientes habituales en este momento: una web con vídeos un tanto picantes y llamativos que también se han incluido en YouTube, una isla en Second Life con el avatar de turno, envíos de avisos a amigos, personajes con los que puedes chatear en el messenger y hasta iconos para el messenger. (Vía MillionsofUs) [...]
April 17th, 2007 at 1:08 am
[...] Clearly this type of campaign is something of a Holy Grail for those of us trying to push the social media envelope — early forays such as this suggest the promise of effective integration across a variety of social media platforms. [...]