It makes me so happy to see this project come to fruition. Today, in partnership with Crayon (who rock) and the Coca-Cola Company, we launched the “Virtual Thirst” campaign in Second Life. The basic idea that Coke is asking people to help them design the Coke machine of the future. One of the coolest things here is that submissions are welcomed in a wide variety of formats, from objects in Second Life to suggestions in Myspace to videos in Youtube.

Clearly this type of campaign is something of a Holy Grail for those of us trying to push the social media envelope — early forays such as this suggest the promise of effective integration across a variety of social media platforms.

Finally, the thing that tickles me the most here is that the prize is a trip to our offices to help us build the winning entry and be featured in the video that is made! And to think that we’ve been paying people to come to work. . . . . . .

Update — fixed the broken links in the first paragraph.

This entry was posted on Tuesday, April 17th, 2007 at 1:08 am and is filed under Coca Cola, Reuben's Thoughts (twitter: reubstock). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.