This announcement makes me very happy.

Scion was our first big public launch (remember this goofy video that still haunts me?) and they’ve been an amazing client.¬† First we launched Scion City with customizable versions of all 3 of their cars.¬† Residents took them and created amazing mods.¬† Then we held the Chicago Auto Show in Second Life where they announced their new line of 2008 vehicles.

Now we’re about to kick it into high gear.¬† Over the month, we’re going to start allowing Second Lifers to open stores in Scion City.¬† We’ll also be busting out a few extra sims for folks to live on.¬† And making a 12 part machinima series chronicling the development of this society week by week. There’s a lot more, but I’m going to stop there for now.
Please join us on Thursday at 3 PM in Scion City where we’ll be unveiling the brand new Scion xB and talking more about the next year for Scion in SL.

This entry was posted on Wednesday, May 2nd, 2007 at 12:58 am and is filed under Reuben's Thoughts (twitter: reubstock). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.