Given the ongoing conversations he has across the interactive advertising, social media, entertainment and virtual world spaces, Reuben is fast becoming an oft-cited authority at the messy intersection of these disciplines. MediaWeek’s Mike Shields today quoted Reuben weighing in on the implications of the recent reorg at Fox Interactive for advertisers pushing into social media. MySpace is obviously central to this discussion.

“Social networking pages are dynamic assets, where you are constantly tweaking what matters to you. That’s unlocking the value of social media.”