Writing in the wake of Facebook’s recent reversal of its Terms of Service update, Adweek’s Mike Shields quoted Reuben on how these kinds of negative reactions in online communities can be avoided.

Reuben urged platform operators to avoid presenting users with policy changes as faits accompli - people generally don’t like being caught by surprise in such matters.

Quick thing - in the course of an interview with Wine Enthusiast this morning (more to come on that front), our in-house oenophile Chris talked about the Twitter Taste Live phenomenon.

Are you participating? Do you think there are similar social experiences that are particularly suitable or unsuitable for bringing to Twitter in this way?