Writing in the wake of Facebook’s recent reversal of its Terms of Service update, Adweek’s Mike Shields quoted Reuben on how these kinds of negative reactions in online communities can be avoided.

Reuben urged platform operators to avoid presenting users with policy changes as faits accompli - people generally don’t like being caught by surprise in such matters.

This entry was posted on Monday, February 23rd, 2009 at 11:29 am and is filed under Mat's Thoughts (twitter: matsmall), Press Coverage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.