First off David Kirkpatrick, Fortune senior editor, published a piece about Second Life with the premise that Second Life is not over hyped, it’s important, and not going away.
The following quote really captures the power behind this medium “… one of the great things about Second Life is that whenever you are doing anything, you can see the other people who are nearby as well. This brings a dimension of social life - so elemental to how we live our lives offline - to the Internet in a way that up to now the Web has not. In Second Life everything you do is done in a social space, though you can get privacy if you want.”

But that’s not enough for a Friday! Gina Chon, of The Wall Street Journal, published today an article about Scion’s and it’s strategy to stay cutting edge. A part of that strategy is Scion’s entry into Second Life, which of course we have blogged about considerably here. The bulk of the article goes into the details of Scion sales strategy for the upcoming year and the challenges faced by an upstart brand when it has the potential to become to popular for its own good.
That all said, I can’t write about Scion and not post some of the latest virtual Scion that I have seen aroun Scion City.