This piece appeared last weekend but I didn’t manage to see it or Tivo it. Here’s a link to the entire piece thanks to David Pogue at the New York Times. Spin Martin aka Eric Rice and Philip Rosedale make nice appearances in it as well. David Pogue gave me a pretty tough grilling during the filming, saying things about the Second Life economy like, “But none of it’s real” and the like. I was pretty happy to see that the one quote they used was the one where I try to explain why virtual worlds are so powerful for real world companies. “It’s never been just about products but about the transformational power of those products”. Virtual worlds show companies who their customers would be if the bounds of the real world were removed. Pretty important data.

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