This announcement makes me very happy.
Scion was our first big public launch (remember this goofy video that still haunts me?) and they’ve been an amazing client.¬† First we launched Scion City with customizable versions of all 3 of their cars.¬† Residents took them and created amazing mods.¬† Then we held the Chicago Auto Show in Second Life where they announced their new line of 2008 vehicles.
Now we’re about to kick it into high gear.¬† Over the month, we’re going to start allowing Second Lifers to open stores in Scion City.¬† We’ll also be busting out a few extra sims for folks to live on.¬† And making a 12 part machinima series chronicling the development of this society week by week. There’s a lot more, but I’m going to stop there for now.
Please join us on Thursday at 3 PM in Scion City where we’ll be unveiling the brand new Scion xB and talking more about the next year for Scion in SL.
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[...] Yesterday’s announcement about Scion following Pontiac’s lead in Second Life by shifting focus from the more common PR and buzz chasing strategies most brands have followed to a community centric approach has inspired me to finally post my thoughts on the virtual world and its value to marketers. [...]