CGM vs PGM

I’ve been having a lot fun with Facebook the last month or so.

4 days ago I thought I’d start a group called “People Generated Media” in opposition to an acronym that always made me cringe: CGM (Consumer Generated Media). I didn’t think it would have wild adoption, but I thought there would be some people that could identify with being a person over being something that consumes.

Well last night after 69 hours, the People Generated Media group broke 200 registered users! The coolest part of this is that it has now passed up the CGM group! This CGM group is run by a very well respected professional who is the CMO of Neilsen BuzzMetrics and was one of the co-founders of WOMMA (Word of Mouth Marketing Association).

We’ve moved so fast, that he even mentioned the PGM group in a video post yesterday, and believes there should be a “healthy open discussion” into what we should really be calling this new democratization of media. Well, I believe the message is clear: We are people not consumers. Moreover, I believe when Millions of Us creates solutions for our clients that reflect this, we will win every time.

If you haven’t already, please join the People Generated Media group. Start a conversation. Post some media. Tell your friends about the PGM group in Facebook. Having a great start in membership is important, but we need to spark a lively conversation and bring more thought provoking ideas into the discussion.

What does People Generated Media mean to you?

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