Back in April I went to London where I spoke at a fascinating conference called Wildfire, put on by Leo Burnett and Contagious Magazine. The program focuses on the emerging disciplines of viral marketing, branded entertainment and networked storytelling. At 1:30 PM Monday morning I leave for Singapore for the Asian counterpart to this event, aptly titled “Engage 2007″. At times like this, I truly question my sanity — wondering why I’m willing to fly 14 hours each way to speak for 40 minutes. The answer, I hope, is that the other speakers will be more interesting than I am.