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Last Friday we had a BBQ out at Paradise Beach in Tiburon so, of course, I had to bring my camera along (reposted from my videoblog).

Given the ongoing conversations he has across the interactive advertising, social media, entertainment and virtual world spaces, Reuben is fast becoming an oft-cited authority at the messy intersection of these disciplines. MediaWeek’s Mike Shields today quoted Reuben weighing in on the implications of the recent reorg at Fox Interactive for advertisers pushing into social media. MySpace is obviously central to this discussion.

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Be sure to check out Reuben’s first contribution to AdAge’s new DigitalNext blog, which AdAge describes as follows: “a collection of news and opinions on the emerging media and technology space and its opportunities and impact on marketers. The group’s esteemed (and opinionated) contributors run agencies, startups, and creative departments and hail from all sorts of disciplines, including design and user interface, social networking and community, mobile, gaming and virtual worlds.”

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Already the recipient of an LACP Spotlight award, last fall’s WWE SummerSlam in Gaia campaign has been recognized as an Honoree by the International Academy of Digital Arts and Sciences, best known for putting on the Webby Awards, aka “The Oscars of the Internet.”

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Back in October 2007, Electrolux in conjunction with Gronstedt and Millions of Us announced a grant program for Second Life residents to submit ideas for useful devices designed to solve a specific challenge. After several months of hard work from Ann Enigma (SL name) / Hilary Mason (RL name), Electrolux is proud to present the Infofez, a cool fez that you wear, designed to let you experience the cultural and educational information in any build that contains the distribution nodes. Come get your own Infofez on April 7th, 2008 at noon SLT in the Electrolux Innovision Hub. Ann will be there to answer questions and talk about the Infofez which will be set up to display information around the Innovision Hub.

As you travel around the Innovision Hub, information will appear on the bottom left of your screen or your “Near Me” chat box when you approach specific areas. You can also turn it on/off whenever you choose by clicking on the fez to configure it.

During the launch party Electrolux will announce another exciting opportunity for SL residents to get involved in helping shape the future of SL innovations.

Contact: Mat Small
Telephone: 415-332-3054
Email: mat@millionsofus.com

It’s been a crazy week! Monday morning, bright and early SLT we had the ribbon cutting for virtual Palomar West. An excellent crowd joined us for the event, including some rather notable members of the SL press! Mat beat me to the punch about linking the Massively article, but I wanted to share some of the others I’ve found as well:

The Grid Live: Combining a slew of wonderful pictures with a quick description of the build and his experience, Stone Culdesac writes about his experience at Palomar West.

Cisco Newsroom: Announcing the opening of the sim at the HIMSS Conference, this site has some great facts about the future of the build, and details on the amazing technological additions to the hospital.

Your2ndPlace: Evansmom Goodspeed is not only a fun person to talk to, she’s also an excellent writer! Check out her scope of the project at this popular Second Life blogging community.

New World Notes: Last but not least, a late entry, for I am blind. The formerly embedded but still journalist Hamlet Au explains how Lauren is evil to him. Poor guy.

Thanks to everyone that attended throughout the day for making it a fun and education experience!

As Lauren has been blogging, we’ve had the pleasure of working with Southern California’s Palomar Pomerado Healthcare district and our longtime friends at Cisco to bring a virtual preview of one of the world’s most cutting-edge hospitals to Second Life. Massively, among others, picked up the news, praising the build for its clean look and lifelike medical demos.

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Reuben worked on Presidents’ Day, poor thing, by giving a talk at the Worlds in Motion track of SF GDC on the convergence of virtual worlds with entertainment. Gamasutra’s Christopher Woodard wrote it up…

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The Hollywood Reporter profiled Reuben as one of five innovators setting the entertainment industry’s agenda.
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CEO Reuben Steiger’s thoughts on advertising and Millions of Us’ role in the industry.