Today, Intel (in cooperation with MRM Worldwide and Millions of Us) will be unveiling the consolidated Intel presence in Second Life known as Intel Island. At the heart of this 3-sim build, including the previously launched Intel OCC (Intel’s partnership sim with Orange County Choppers) and Intel Software Network, is what we like to refer to as “the journey.” Should you decide to partake in this journey to the depths of Intel Island, you will encounter a visual feast complete with flying laptops, a gigantic Intel Core 2 Duo chip, and lava ‚Äì yes, lava. The visual feast isn’t quite over when you’ve explored the build. From videos showing creative ways of re-purposing your “obsolete pc” to the hip Intel “Multiply” ads done Second Life style, there is plenty to see on the 6 different screens placed throughout the sim.

Just exploring this underground build can provide quite an experience, but aside from the eye candy, the sim is full of interactivity. Grab an Intel jetpack and embark on a quest to find the Intel Core 2 Duo chip halves to power your pack to the max. Or, if you want to know about the latest and greatest Intel has to offer, connect to Intel using the conference phones and download brochures, pdfs, and other informative packets. For our bike enthusiasts, don’t forget to check out the new bike path connecting all 3 Intel sims. Just build your custom Intel OCC chopper and ride up Intel Island in style. Like the music in the Intel “Multiply” ads? Check out the New Young Pony Club and other great musicians at the Summer Music Festival on Friday, June 29th. All in all, there’s plenty to do and see. It’s designed to keep you engaged and informed for a long time to come, so check it!

When: June 28, 2007 9:00 am PST
Where: In Second Life on Intel Island - 125,9,134
SLurl: http://tinyurl.com/2jrso6

Got Questions?
Contact: Eliana Sur
Email: eliana(at)millionsofus(dot)com
Second Life: Eliana Millionsofus

On April 3rd 2007, Intel held their 30th Anniversary Embedded Systems
conference in San Jose. Doug Davis, group GM gave a speech and then
described how Intel had worked with the guys from Orange county
choppers to design a motorcycle based on Intel technology. This video
played and then, with a roar from the crowd, the real bike roared from
backstage and was revealed for the first time.

I’m pretty pleased with how we were able to mashup Google Earth footage with Second Life machinima.

Today we’ll be launching a project that I’m proud of in so many ways. In partnership with Intel’s Embedded Systems Group, DM2 and Orange County Choppers, we’ve imported the American Chopper experience to Second Life. Here’s the back story:

Intel commissioned the OCC guys to build a bike that celebrated 30 years of Intel being in the embedded systems business. The TV episode that chronicles that build will air sometime in May on TLC. The OCC guys have kept the design under lock and key for the past several months and will today unveil it today at 3PM PST in San Jose at the Intel Embedded Systems Conference. We will open the Second Life Island at the same time.

“Intel Ignites OCC” is the name of the island and it’s a really interesting example of how you can blend TV, celebrities, corporate sponsorship and SL-native experiences. In the workshop, users can build their own custom bike and then take it with them all over SL. These bikes (free for a limited time) are pretty special, lots and lots of work went into them — Enjoy!

Oh yeah, big congrats to Hilary, Gurgon, Lucky, Chris P, Bill, Bodhi, Josh, My, Annette and Munchflower.

There is lots of news today about two of our clients working together, Sun and Intel, for Sun x86 server sales. This is yet another data point indicating that Intel has retaken the lead in CPU architecture with its Core 2 Duo and new Xeon line of processors. I’ve been a fan of Sun hardware going back to my first summer-job at Xerox where I worked exclusively on Sun hardware. Now I just need to get my hands on some of the new gear!