ARG - An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions.
For several months here at MoU, we’ve been working on a top secret project we’ve been dying to tell you about. We’ve begun developing on a new virtual world platform: real life.
2 weeks before the launch of the new Fox show “The Sarah Connor Chronicles” a website for an unusual company appeared. In their first video they claimed to have developed a tachyon camera that sensed faster-than-light particles and could therefore generate images of the future. Their first blog post generated significant online controversy, with 53 posts suggesting ways of testing the camera’s capabilities. In their second video, the researchers followed the audience’s suggestions, taking photos of mirrors, newspapers, and cityscapes. The images they revealed suggested a dark and apocalyptic future. Soon the audience became directly involved in the story, digging up similar camera devices around the United States. Finally, the researchers found themselves being hunted by a deadly entity seeking to stop their work permanently. The drama built to an explosive conclusion in the Sausalito parking lot of Enitech’s offices.
Now that it’s concluded we’d like to show you a bit of it. If you want to know more, check out Enitechlabs.com.
Links to more press coverage of the Enitech saga here, here, here, here, here, and here.
Special thanks to Evan Jones over at Stitch Media for all his incredible help and expertise on this project.
