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Talked today with Jerry Paffendorf, the Resident Futurist at the Electric Sheep Company. Topics included next generation consoles, virtual worlds and some 2007 predictions.

This was the first Reverse Roadcast, done on my way home. Got Eric Rice, aka Spin Martin, on the phone to break down the recent debate over Second Life’s explosive growth.

On Friday, Mike Monello of Campfire recommended that I talk with Brian Clark of GMD Studios. These guys have been at the social media game n the web since the early days and are doing some really interesting work for Ford and others. He is also the president of Indie Media Wire.

Today I talked with Mike Monello. Mike is a partner in Campfire Media: the company we’re working with on the Motoratilife Project for Pontiac. Their campaigns, which break almost all the rules of conventional advertising (campaigns such as the Art of the Heist for Audi and Beta 7 for Sega), descend from a theory of social media dating back to their days making the Blair Witch Project. What’s interesting is that many of the production values and marketing techniques associated with Blair Witch are coming into the spotlight these days as marketers attempt to enter the dialogue in the Second Life/Youtube era.

Talked with Bill Wrentmore this morning — a delight as always.

I will be recording one of these every morning. The basic idea is that I call someone interesting as I get in my car and talk with them until I get to work. Here is the route I will drive. What’s cool about this is that the drive takes about 10 minutes so it’s a perfect length.

This morning I talked with Mark Wallace of 3PointD. Our discussion covered the recent State of Play Conference, taxation of virtual world revenues and a variety of other things. I also pointed out tha Second Life’s population has doubled in the last 6 - 7 weeks. My challenge to you all is to guess what the population will be in the first second of 2007. Leave your guess in the comments of this post — closest guess without going over wins $500, US currency.

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