For over five years I’ve had the extreme pleasure of knowing an evocative, intelligent individual in both RL & SL. The first time I met him in Second Life, he could have filed an abuse report on me. The talented writer of the New World Notes blog (with a bevy of other writing credits under his belt) has written his first book, “The Making of Second Life“.

Please join us for a “mixed reality” party in celebration of Hamlet Au’s (Wagner James Au in meatspace) latest achievement!

Past
Thursday, April 24
5:00-8:00 pm SLT

It’s going to be a “mixed reality event”, meaning that he’s also having a parallel party in a penthouse in New York City! While he’s chatting with us in world, he’ll also be hanging out with friends and wine IRL and posting pictures of the party there on a laptop at the penthouse.

Contact me (Lyra Millionsofus) with any questions! See you tomorrow.

Given the ongoing conversations he has across the interactive advertising, social media, entertainment and virtual world spaces, Reuben is fast becoming an oft-cited authority at the messy intersection of these disciplines. MediaWeek’s Mike Shields today quoted Reuben weighing in on the implications of the recent reorg at Fox Interactive for advertisers pushing into social media. MySpace is obviously central to this discussion.

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Be sure to check out Reuben’s first contribution to AdAge’s new DigitalNext blog, which AdAge describes as follows: “a collection of news and opinions on the emerging media and technology space and its opportunities and impact on marketers. The group’s esteemed (and opinionated) contributors run agencies, startups, and creative departments and hail from all sorts of disciplines, including design and user interface, social networking and community, mobile, gaming and virtual worlds.”

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Flash | QuickTime

Already the recipient of an LACP Spotlight award, last fall’s WWE SummerSlam in Gaia campaign has been recognized as an Honoree by the International Academy of Digital Arts and Sciences, best known for putting on the Webby Awards, aka “The Oscars of the Internet.”

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Back in October 2007, Electrolux in conjunction with Gronstedt and Millions of Us announced a grant program for Second Life residents to submit ideas for useful devices designed to solve a specific challenge. After several months of hard work from Ann Enigma (SL name) / Hilary Mason (RL name), Electrolux is proud to present the Infofez, a cool fez that you wear, designed to let you experience the cultural and educational information in any build that contains the distribution nodes. Come get your own Infofez on April 7th, 2008 at noon SLT in the Electrolux Innovision Hub. Ann will be there to answer questions and talk about the Infofez which will be set up to display information around the Innovision Hub.

As you travel around the Innovision Hub, information will appear on the bottom left of your screen or your “Near Me” chat box when you approach specific areas. You can also turn it on/off whenever you choose by clicking on the fez to configure it.

During the launch party Electrolux will announce another exciting opportunity for SL residents to get involved in helping shape the future of SL innovations.

Contact: Mat Small
Telephone: 415-332-3054
Email: mat@millionsofus.com

Virtual Worlds News picked up today’s announcement that Millions of Us is leading an industry coalition working with Forrester Consulting to help deliver standardized - and more in-depth - metrics for virtual worlds marketing campaigns. They key issue is moving away from simplistic eyeball counts towards a measure of engagement quality.
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