The Road to WrestleMania XXIV has been paved, the gauntlet thrown down! Who will rise to the challenge for a chance to party with a real Superstar in Habbo Hotel?

Following on the heels of two successful campaigns promoting Royal Rumble and No Way Out, World Wrestling Entertainment and Millions of Us brings you this third and final campaign promoting WWE’s marquee event WrestleMania XXIV. We are thrilled to tie together all three campaigns as we continue the narrative of the Road to WrestleMania XXIV with our “WWE Habbo Road to WrestleMania XXIV“ contest running March 19th - March 28th, 2008.

In this campaign, WWE will challenge Habbos to battle on behalf of their favorite Superstar in five WrestleMania matches - Triple Threat Match, World Heavyweight Champion Edge vs. Undertaker, Big Show vs. Floyd ‘Money’ Mayweather – The Biggest Battles the Best, The Money in the Bank Ladder Match, and ‘Playboy’ BunnyMania Lumberjack Match. In the “Habboized” version of Road to WrestleMania XXIV, each of these matches is represented as a complex maze race taking place daily for one hour in the virtual world of Habbo Hotel. Each of the Superstars in these matches will call upon Habbos to “battle” for their victory by racing through the “Habbo Road to WrestleMania XXIV” - a virtual labyrinth built out of Habbo “furni” spanning 7 WrestleMania themed Habbo Hotel rooms.

To fully convey the WrestleMania story, the race begins within the No Way Out Elimination Chamber themed room, since the Road to WrestleMania goes through No Way Out! The Elimination Chamber room is just one of the 7 WrestleMania themed rooms. Habbos will also race through 5 other rooms, one for each of the five matches we are representing, and the final room which is the WrestleMania XXIV room. This maze will be complex, changing daily, and requiring the right selection of paths, doorways, and tunnels to find the finish line. Each time a Habbo successfully traverses the maze during the 1 hour window the race is in play, the Habbo is able to earn points for his or her favorite Superstar and bring the Superstar that much closer to winning that day’s respective match. At the end of the 5 days, points will be tallied for each Superstar and the Superstar with the most points (and support) from the Habbo community for each match will be the winner of the respective WWE WrestleMania XXIV match. The winning Superstars for each match will be announced at the end of the 5 days and all Habbos who enter and finish at least one race and have supported the winning Superstar(s) will have the chance to party in Habbo Hotel with a real WWE Superstar! This exclusive and private event reserved only for winning Habbos will be the first of its kind in Habbo history!

Special thanks to our long-standing client WWE and Tom Boland for all his support and rapid client approvals, as well as, Kristin Kanan at Sulake Corp. for her dedication and infectious enthusiasm throughout all 3 campaigns. It’s been a blast!

Habbo Road To WrestleMania XXIV Group Page:

Another sweet banner ad!

Questions -

Eliana Sur

eliana(at)millionsofus(dot)com

What we mean is that we have teamed up with World Wrestling Entertainment once again to bring a taste of their next pay-per-view experience into Habbo Hotel. For the next week, Habbos are competing to build their own Habboized versions of the infamous WWE No Way Out Elimination Chamber of doom inside Habbo Hotel. The room design contest merges the two activities Habbos love the most: building stuff and role-playing in it!

Inspired by the last campaign where Habbos virtually Royal Rumbled in their creatively decked out Royal Rumble themed rooms (a nice viral by-product of the campaign proper) we couldn’t help but be amused by the spectacle and generate an entire campaign based on their enthusiasm. So this time, we are calling all Habbos to don their creative caps and build the most badass Elimination Chamber they can put together in the next few days using their wit, imagination, and whatever “furni” (Habbo furniture) they have at their disposal. There are 2 rules to guide them:

1.) They must have the initials “NWO” displayed somewhere in their rooms

2.) They must have their rooms on the designated guest floor of the Hotel named “[WWE] Habbo No Way Out.”

To see what develops, stay tuned! I’ll be posting some designs soon.

The winning design picked by WWE at the end of the week will win a replica Championship Belt inscribed with a personal message from WWE. Top 5 designs picked by the Habbo community will receive a virtual trophy personalized by a WWE Superstar, a pocket full of gold to spend on their favorite Habbo virtual merchandise, and most importantly, Habbo infamy as the coolest designer of death cages.

As a side competition, we are also giving away prizes for Habbos who submit screenshots of their designed rooms filled to capacity with their fellow Habbo friends. I will post pics of the Habbo No Way Out flash mobs shortly. For now, check out the cool Habbo No Way Out group page and sweet banner ad below.

Habbo No Way Out group page with over 4K fans!

Awesome!

Questions?

Contact - Eliana Sur

eliana(at)millionsofus(dot)com

Last week, Millions of Us helped launch the Superstars of WWE into the virtual world of Habbo Hotel with the WWE Habbo Royal Rumble campaign. What resulted was viral mayhem! In addition to the ridiculous number of Habbos participating in the campaign proper, Habbos went well beyond the call of duty, building their own Royal Rumble and WWE themed rooms, role-playing as their favorite Superstars and rumbling virtually. It was wildly entertaining and satisfying to see!

Habbos role-play in their WWE Royal Rumble themed room

Here are the results from the WWE Habbo Royal Rumble:

• First WWE Superstar to enter the ring: KEVIN THORN

• First WWE Superstar to be thrown out of the ring: BATISTA

• Last WWE Superstar to be thrown out of the ring: DH SMITH

• WWE Superstar who WINS the Habbo Royal Rumble: JEFF HARDY

For all Habbos who have voted and answered at least one question correctly - CONGRATULATIONS, you are well on your way to gently being sprayed by the sweat of your favorite Superstar, that is if you’re lucky ; ) I will post which lucky Habbo wins the sweepstakes for a trip for two to Wrestlemania24 in the comments section shortly.

This week, World Wrestling Entertainment and its Superstars are invading the virtual world of Habbo Hotel, injecting the cyber-community with a level of excitement usually reserved for the wrestling ring. Millions of Us is proud to present this chair smashing, spandex ripping good time! ; )

The craziness ensued yesterday when 59 digitized WWE Superstars (wrestlers) called upon Habbos everywhere to campaign for their entry into the WWE Habbo Royal Rumble.

My assigned WWE Superstar

Campaigning can be done in a variety of ways including sending shout-outs from the Superstars themselves using a rad web-to-mobile service called Kadoink. Since these Superstars are totally at the mercy of the Habbo community and their assigned “campaign manager,” some of these Superstars have personal messages they’d like pass on to you. Tommy Dreamer, for instance, would love to call you up and greet you with “…give me some votes alright or else I’m gonna come to your house and maybe BASH your head into the computer screen. Thanks!” Well, how’s that for motivation?

From the pool of 59 Superstars (shown below in all their pixelated glory), voting amongst the Habbo community determines the top 30 most popular Superstars which make it into the Habbo Royal Rumble. Like the real Royal Rumble, our digitized version has Superstars competing to be the last one standing in the ring. Habbos vote for who they believe will be last man standing, along with first to enter the ring and last to enter the ring. Who will win this digital battle of the brawns? You’ll have to wait until this Saturday to find out! Along the way, Habbos get virtual buttons and stickers, but the coolest prize of course is the grand prize - a trip for two to WrestleMania24. For those in the know, these tickets are hotter than you-know-who’s temper ; )

So far, engagement has been one of the highest, if not the highest, in Habbo US history. Our Habbo Royal Rumble group membership filled to cap shortly after launch on Monday requiring us to create additional groups to accommodate all Habbos interested in membership. Impressive! Seems like Habbos <3 WWE!

Habbo Hotel is now officially the 4th virtual world we have entered and to be able to inaugurate our presence with our longstanding client WWE is especially pleasing. As Reuben, CEO of MoU, states - “Habbo pioneered the booming youth virtual world space and is one of the most internationally successful communities of its kind. It’s a very significant addition to the portfolio of platforms we can offer to our clients.”

Special thanks to Kristin Kanan and team at Sulake Inc. for their contagious enthusiasm, lightening-fast turnarounds, and badass pixel art!

Questions?

Contact Eliana Sur - eliana(at)millionsofus(dot)com

WWE Habbo Royal Rumble group page showing all 59 Superstar avatars in their pixelated glory.

Sweet banner ad!