Author Archive

The People’s Business: China to Tax Virtual Goods

Thursday, November 20th, 2008

As blogger and entrepreneur Dave Rosenberg pointed out in his CNET column yesterday, China’s recent move to tax virtual goods is sparking inflation in the virtual world - quite the contrast with our physical world, where the unhappy specter of deflation looms over the global economy.

Beyond that, China’s policy decision has me asking myself this question quite emphatically: if the Chinese Communist Party understands the income potential of virtual goods, shouldn’t it be a no-brainer for us capitalists? You’d think so, but the concept remains a little novel in some quarters. Not for long, IMHO.

MoU in Forbes: The Browser is King

Wednesday, October 29th, 2008

Forbes.com’s Mary Jane Irwin has just written a great piece on the growing prevalence and ease of accessing virtual worlds through the browser, citing executives from Millions of Us, Vivaty and Parks Associates, among others.

R. Steiger re Online Ads in BW Online: Everything Isn’t Free

Tuesday, October 28th, 2008

BusinessWeek’s Silicon Valley Bureau Chief Rob Hof recently spoke with Reuben about how the online ad industry might fare during the current economic downturn.

Reuben’s Keynote Intro @ Virtual Worlds LA

Monday, September 29th, 2008
Reuben's Keynote Intro @ Virtual Worlds LA
by: vPIP
Embed (copy & paste):

Our friends at Virtual Worlds Management have made this video available in case you missed Reuben speaking earlier this month at the Virtual Worlds Expo in Los Angeles.

Steiger in BW on Joi Ito and Creative Commons

Monday, August 25th, 2008

BusinessWeek’s Kenji Hall recently sought Reuben’s input on Joi Ito’s still-relatively-new role as head of Creative Commons. Reuben has known Joi personally and professionally for some time, and we’re especially happy to participate in conversations about online IP given the July launch of our IP-protected celebrity virtual goods business, Virtual Greats.

null

Ja’mie King (pronounced “Jah-may”)

Friday, August 1st, 2008

Mockumentaries are, in their own way, a genre of the virtual worlds and alternate reality games that we specialize in. For North American audiences, I suppose that Christopher Guest’s work or “This is Spinal Tap” are among the best-known examples.

I love this stuff. Mockumentaries count among my favorite “practical jokes” because of their delicate blend of absurdity and plausibility. As a kid, I used to torture my long-suffering mom with stories involving a special mix of ridiculous bullsh*t (i.e., a neighboring county being colonized by menacing Druids) and detailed, realistic elements that would leave her very unsure as to whether or not my stories were true. Making the little details boringly believable - dropping the name of local city councilperson or mixing in some mundane real-life issue with the story - made it hard for her to separate the narrative wheat from the chaff. My mother saves a very unique kind of exasperation for these moments (confession: I still do it, albeit rarely). Oh how I savor her all-too-visible temptation to believe me, along with her knowledge of my mendacious ways…

So I was pretty thrilled to stumble upon the work of Australia’s Chris Lilley, and I apologize if I’m behind your surely very steep pop cultural curves, dear readers. He has been rocking Australia - and global premium cable audiences - since 2005 with two great mockumentary TV series, We Can Be Heroes: Finding the Australian of the Year and Summer Heights High. Lilley does all the main characters in both shows.

It’s the kind of humor that has us laughing at our own ostentatious self-righteousness, hypocrisy, and petty mean-spiritedness, but does it all with a huge and very sympathetic heart. It’s also a really interesting snapshot of contemporary Australian pop culture. It’s all great, but my favorite character by far is “Ja’mie King” - she is in both series. She’s summed up by Wikipedia as a girl who “lives in the North Shore of Sydney, New South Wales, but was born in South Africa. Ja’mie is a 16-year-old girl and has sponsored 85 Sudanese children for Global Vision (a fictional organization parodying World Vision), which gave her the National Record. Due to her work of raising money Global Vision decided to make her the ‘face’ of their organization. Ja’mie also does the 40 Hour Famine twice a week which she says not only helps raise money but ‘keeps me looking hot.’”

Ja’mie’s not a bad person, she’s just really, uh, confident and/or self-absorbed. You can find her all over YouTube, but if you have very delicate sensibilities about, well, all the things people get sensitive about, consider yourself warned.