Archive for the ‘Machinima’ Category

HBO Buys TV Rights to Molotov Alva : Film by MoU CCO Submitted for OSCAR

Tuesday, September 4th, 2007

It’s official and we’re busting with pride. Wagner James Au has the full story of the deal on New World Notes and Xeni Jardin covers it on Boing Boing.

Back in March of this year, my email box filled up one morning with notes from everyone I knew containing links to this film on Youtube. Each email had an almost identical message — usually something like “Have you seen this!?” Well, I contacted the creator and learned that it was the 1st episode in a 10 part series. I also learned that Douglas was a part time goat farmer recently returned from living in Tuscany and now living in nearby Petaluma. Since then, we’ve formed a friendship and he’s joined MoU as Chief Creative Officer. Together we’re begin to shape a cross-platform vision of virtual worlds and a goal of elevating the medium to an art form.

Congratulations Douglas. Can’t wait to see the rest of the episodes on HBO.

Video of the Scion Release of 2008 Vehicles (Mixed Reality)

Wednesday, April 11th, 2007

I can’t stop watching this VIDEO of the event we did to help Scion launch their new line of 2008 cars. I’ve watched it 10 times now and it’s still hard to tell what’s happening in Chicago and whats happening in Scion City Second Life. The Scion guys are amazing clients to have because of the risks they take and how far they push the envelope. Enjoy.

New Video: Intel Ignites OCC

Monday, April 9th, 2007

On April 3rd 2007, Intel held their 30th Anniversary Embedded Systems
conference in San Jose. Doug Davis, group GM gave a speech and then
described how Intel had worked with the guys from Orange county
choppers to design a motorcycle based on Intel technology. This video
played and then, with a roar from the crowd, the real bike roared from
backstage and was revealed for the first time.

I’m pretty pleased with how we were able to mashup Google Earth footage with Second Life machinima.

HBO Comedy: Post Event Thoughts

Saturday, March 3rd, 2007

So I’m sitting here in Aspen getting ready to fly back to San Francisco and just thinking about the event. Overall, I was blown away by how well it all worked and people really seemed to enjoy themselves. Going into it, we were pretty nervous because (as Mark Wallace said to me), “comedy is such a high bandwidth experience. With the impending release of realtime voice capabilities in Second Life (and the inevitable debate about that), I thought I’d jot some thoughts about doing comedy in SL.

The general format of the event was as follows:

1.  People arrived and we had drinks and hung out for about 15 minutes.

2.  Hyla Matthews, the standup comedian, welcomed the crowd, did about 5 minutes of schtick and then introduced some videos of comedians from the Festival in Aspen

3.  Hyla did more schtick, this time walking into the audience for some live interraction.  Intro to more videos, this time selections from the film festival component ofthe Aspen Event.

4.  More schtick, this time focusing on Second Life jokes, which seemed to work really well.  Intro final videos from This Just In.

The toughest thing, by far, was the 17 second delay from when Hyla said something on the Skype call and when it was heard in Second Life.¬† Hyla really struggled with this — trying t get straight who was haring what and when.¬† In so many ways, comedy is about split second reactions and when the audience said something in chat, a 17.5 second reaction just doesn’t quite feel split second.¬† Behind the scenes, we did a lot of work to make this easier for Hyla and less apparent to the audience.

The other thing we noticed was that without the immediate feedback from the audience, Hyla couldn’t tell whether people were laughing or she was getting “crickets”.¬† One great idea that came up was in the future to have Laugh-Meters that the audience¬† could click to register overall amusement.

In general this was an amazingly enjoyable and eye-opening experience.  It also makes me realize just how game-changing the addition of real-time voice will be for day-to-day interraction, collaboration and work, and for entertainment.

Happy Belated Chinese New Year! Ogilvy One Beijing Presents the Dragon Dance in Second Life

Monday, February 26th, 2007

Here’s a video we did over the last few weeks for our friends at Ogivly One in Beijing to celebrate Chinese New Year. Machinima by Buhbuhcuh Fairchild at Alt-Zoom Studios.

It’s Happening. . . .

Wednesday, January 31st, 2007

Just a short post to say how amazed and excited I am that the Entertainment Industry has woken up to the power of virtual worlds. The picture below made sense to me because in so many ways it feels like the early forays of Hollywood into Second Life and similar environment will feel like translating burlesque stage acts onto the silver screen in the early 20th century.