BusinessWeek’s Silicon Valley Bureau Chief Rob Hof recently spoke with Reuben about how the online ad industry might fare during the current economic downturn.

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Our friends at Virtual Worlds Management have made this video available in case you missed Reuben speaking earlier this month at the Virtual Worlds Expo in Los Angeles.

BusinessWeek’s Kenji Hall recently sought Reuben’s input on Joi Ito’s still-relatively-new role as head of Creative Commons. Reuben has known Joi personally and professionally for some time, and we’re especially happy to participate in conversations about online IP given the July launch of our IP-protected celebrity virtual goods business, Virtual Greats.

As reported by Virtual Worlds News in March, we’ve been working to create spaces for Playstation Home the last several months. Today, we got a little shot of excitement, as SCEA CEO Jack Tretton gave a sneak peak of HOME and our work. Nice job all. I think I heard applause at 1:57. . . . .

[Edit 7/16] Here’s a better copy of the video from gametrailers.com.

Today brings one of our biggest announcements yet - along with our valued clients at the National Geographic Channel, we’re very proud to say that we’re bringing that network’s new series “L.A. Hardhats” into the just-launched virtual world, Lively by Google. We’re thrilled to say that we’re a participant in the Preferred Developer Program for Lively by Google, and that the L.A. Hardhats room is the first branded space in Lively. Given Google’s unrivaled stature in more than one of the overlapping industries that we operate in, this is an incredible honor. We look forward to bringing you more news about respectfully and contextually integrating brands into the Lively community, which will no doubt thrive.

AdAge has our CEO Reuben’s latest blog post up and it has provoked a lively discussion. “Has the internet failed to create stories? I think it has (and often begin my presentations by throwing down this gauntlet). Let me explain….”
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