Last week, Millions of Us helped launch the Superstars of WWE into the virtual world of Habbo Hotel with the WWE Habbo Royal Rumble campaign. What resulted was viral mayhem! In addition to the ridiculous number of Habbos participating in the campaign proper, Habbos went well beyond the call of duty, building their own Royal Rumble and WWE themed rooms, role-playing as their favorite Superstars and rumbling virtually. It was wildly entertaining and satisfying to see!

Habbos role-play in their WWE Royal Rumble themed room

Here are the results from the WWE Habbo Royal Rumble:

• First WWE Superstar to enter the ring: KEVIN THORN

• First WWE Superstar to be thrown out of the ring: BATISTA

• Last WWE Superstar to be thrown out of the ring: DH SMITH

• WWE Superstar who WINS the Habbo Royal Rumble: JEFF HARDY

For all Habbos who have voted and answered at least one question correctly - CONGRATULATIONS, you are well on your way to gently being sprayed by the sweat of your favorite Superstar, that is if you’re lucky ; ) I will post which lucky Habbo wins the sweepstakes for a trip for two to Wrestlemania24 in the comments section shortly.

This week, World Wrestling Entertainment and its Superstars are invading the virtual world of Habbo Hotel, injecting the cyber-community with a level of excitement usually reserved for the wrestling ring. Millions of Us is proud to present this chair smashing, spandex ripping good time! ; )

The craziness ensued yesterday when 59 digitized WWE Superstars (wrestlers) called upon Habbos everywhere to campaign for their entry into the WWE Habbo Royal Rumble.

My assigned WWE Superstar

Campaigning can be done in a variety of ways including sending shout-outs from the Superstars themselves using a rad web-to-mobile service called Kadoink. Since these Superstars are totally at the mercy of the Habbo community and their assigned “campaign manager,” some of these Superstars have personal messages they’d like pass on to you. Tommy Dreamer, for instance, would love to call you up and greet you with “…give me some votes alright or else I’m gonna come to your house and maybe BASH your head into the computer screen. Thanks!” Well, how’s that for motivation?

From the pool of 59 Superstars (shown below in all their pixelated glory), voting amongst the Habbo community determines the top 30 most popular Superstars which make it into the Habbo Royal Rumble. Like the real Royal Rumble, our digitized version has Superstars competing to be the last one standing in the ring. Habbos vote for who they believe will be last man standing, along with first to enter the ring and last to enter the ring. Who will win this digital battle of the brawns? You’ll have to wait until this Saturday to find out! Along the way, Habbos get virtual buttons and stickers, but the coolest prize of course is the grand prize - a trip for two to WrestleMania24. For those in the know, these tickets are hotter than you-know-who’s temper ; )

So far, engagement has been one of the highest, if not the highest, in Habbo US history. Our Habbo Royal Rumble group membership filled to cap shortly after launch on Monday requiring us to create additional groups to accommodate all Habbos interested in membership. Impressive! Seems like Habbos <3 WWE!

Habbo Hotel is now officially the 4th virtual world we have entered and to be able to inaugurate our presence with our longstanding client WWE is especially pleasing. As Reuben, CEO of MoU, states - “Habbo pioneered the booming youth virtual world space and is one of the most internationally successful communities of its kind. It’s a very significant addition to the portfolio of platforms we can offer to our clients.”

Special thanks to Kristin Kanan and team at Sulake Inc. for their contagious enthusiasm, lightening-fast turnarounds, and badass pixel art!

Questions?

Contact Eliana Sur - eliana(at)millionsofus(dot)com

WWE Habbo Royal Rumble group page showing all 59 Superstar avatars in their pixelated glory.

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